Mattel

Mattel – the Toy Giant in Collector's Format

Listing everything Mattel invented takes a while: founded in 1945 in California, the company ranks among the largest toy manufacturers in the world and has multiple century-defining brands in its portfolio – Barbie (since 1959), Hot Wheels (since 1968), the Masters of the Universe (since 1982), and the card game UNO, plus Fisher-Price for the very youngest. Mattel has long since stopped serving only children: collector's action figures, display-case-quality die-cast models, and collaborations with licensed worlds from Minecraft to Jurassic World specifically target adults who never quite gave up playing. At Elbenwald you'll find a selection from this cosmos – no upper age limit required. Whether it's a reunion with your own childhood or a new addition for the display case: the selection covers both.

What makes Mattel stand out?

The ability to turn toys into icons. A Barbie isn't a doll, it's a piece of design history with its own film career – the 2023 Barbie movie became a worldwide phenomenon. A Hot Wheels car at 1:64 scale is precision work with cult status for collectors, and the Masters of the Universe have maintained a fanbase since the eighties that examines reissues of classic figures with a discerning eye. Add to that crossovers designed to specifically target collectors' hearts – when He-Man meets other cult brands, or race cars recreate famous movie vehicles. In short: Mattel masters the game of nostalgia just as well as the game of the display case. The respective product page names the scale and finish details.

Frequently asked questions

What Mattel products does Elbenwald offer?

Collector's action figures, die-cast models, plush, and more from the Mattel cosmos – from Masters of the Universe to Hot Wheels to licensed collaborations. Use the filters to narrow the range by product type.

What brands belong to Mattel?

The best known include Barbie, Hot Wheels, Fisher-Price, UNO, and the Masters of the Universe. Mattel also produces toys and collectibles for numerous licensed worlds like Minecraft or Jurassic World.

Are Mattel collector's figures officially licensed?

Yes. Mattel manufactures its licensed products as an official partner of the respective brands; you'll find the license notice on the product or packaging. Elbenwald carries exclusively officially licensed goods.

Range overview

Eternia nostalgics start with the action figures, while model-car fans find Hot Wheels cars among the scale figures – six-packs for the ambitious collector included. Soft goods from licensed worlds like Minecraft snuggle up among the plush figures, and card game classics and more are ready at the card games. And if you're still after a little something extra, browse the gift ideas.

What else goes well with it?

The big Mattel worlds have their own addresses: Barbie for the pink side of pop culture, Masters of the Universe plus He-Man for the muscular one. Licensed shoppers keep browsing at Minecraft and Jurassic World – and the Gaming theme world gives you the full overview of playable worlds.